Connecting Neighbours, Sharing Freshness
Currently building our community through the Keboon Directory

Building the Future of Local Food

Starting with community, scaling to revolution

Our Vision: The Full Keboon Platform

Keboon will be a comprehensive marketplace connecting home gardeners, urban farmers, and eco-conscious consumers. Imagine a platform where your neighbor's surplus tomatoes are just a tap away, complete with AI-powered growing tips and community rewards.

But we're taking a strategic approach. Before building the full app, we're validating our market and building community trust through simpler, proven solutions.

Starting Here: Keboon Directory

Our current MVP is the Keboon Directory - a comprehensive database of local farms and producers. Think of it as the foundation of our ecosystem, helping consumers discover fresh, local produce sources.

This directory validates our core hypothesis: people want to connect with local food sources. Every farmer we onboard and every consumer we connect teaches us valuable lessons for the full platform.

Our Vision

A world where communities thrive through sustainable, locally-sourced food systems, reducing waste and fostering meaningful connections between neighbors.

Our Mission

Building step-by-step from community directory to full marketplace, validating each piece before creating the complete local food ecosystem.

Our Strategic Journey

Building trust and community before scaling to the full vision

✓ LIVE

Phase 1: Keboon Directory

What we're doing now: A comprehensive directory of local farms and producers with GPS mapping, contact details, product listings, and direct farmer profiles.

  • Farm registration and management system
  • Interactive map of local producers
  • Product catalogs with pricing
  • Direct contact facilitation
  • Email notifications and updates

Why this first: Validates market demand, builds farmer network, establishes trust, and creates our foundational database.

⚡ NEXT

Phase 2: Basic Marketplace

Building on directory success: Add simple ordering and payment features to existing directory, enabling direct transactions.

  • Online ordering system integration
  • Basic payment processing
  • Order management for farmers
  • Customer review system
  • Delivery coordination tools

Why this next: Proven farmer base + validated consumer demand = ready for transaction layer.

📋 PLANNED

Phase 3: Community Features

Expanding community: Add neighbor-to-neighbor sharing, community gardens, and local food groups.

  • Home gardener profiles and surplus sharing
  • Community garden coordination
  • Local food group formation
  • Bulk buying coordination
  • Seasonal planning tools

Timeline: After marketplace stabilizes with commercial farmers.

🚀 FUTURE

Phase 4: Full Platform Vision

The complete ecosystem: AI-powered features, advanced community tools, and comprehensive sustainability tracking.

  • AI planting scheduler and grow recommendations
  • Gamified rewards system
  • Compost exchange marketplace
  • Carbon footprint tracking
  • Advanced community networking
  • Mobile app with offline features

Timeline: After community adoption and proven economics.

Why This Approach Works

Community First

Build trust and relationships before asking for transactions

Validate & Learn

Each phase teaches us what users actually want

Sustainable Growth

Build solid foundations before adding complexity

The Challenge We're Solving

Starting with discovery, scaling to full ecosystem

Current Problems

Discovery Challenge

Consumers struggle to find local farms and fresh produce sources in their area.

✓ Solved by Keboon Directory
Connection Barriers

Farmers lack efficient ways to reach local customers and showcase their products.

✓ Solved by Keboon Directory
Future: Food Waste

Excess home-grown produce goes to waste due to lack of sharing networks.

→ Phase 3: Community Features

Our Solutions

Local Farm Discovery

Interactive map showing all local farms, their products, prices, and contact information.

✓ Live Now
Farmer Showcase Platform

Professional profiles for farmers to display products, tell their story, and connect with customers.

✓ Live Now
Coming: Direct Marketplace

Seamless ordering and payment system built on top of our proven directory.

→ Phase 2: Basic Marketplace

Keboon Directory Features

What's available right now

Interactive Farm Map

GPS-powered map showing all registered farms with filtering by location, products, and farm type.

Live Now

Farmer Profiles

Detailed farm information including contact details, product listings with prices, and farm descriptions.

Live Now

Product Catalogs

Seasonal availability, pricing information, and product descriptions for easy discovery.

Live Now

Mobile Responsive

Works perfectly on all devices - phone, tablet, or desktop for easy access anywhere.

Live Now

Marketplace Integration

Simple ordering system and payment processing for direct farm-to-consumer sales.

Phase 2

AI Growing Assistant

Smart planting recommendations and growth monitoring with ML-powered insights.

Phase 4

Market Opportunity

Building from directory users to marketplace participants

TAM
SAM
SOM

TAM - Total Available Market

Eco-conscious consumers, farmers, and home gardeners across Southeast Asia. RM 15 billion annual revenue potential.

SAM - Serviceable Available Market

Malaysian consumers seeking local produce and farmers needing better market access. RM 500 million estimated potential.

SOM - Current Focus

Starting with Selangor and KL farmers in our directory, then expanding marketplace features to proven user base.

Directory Goal: 1,000 farms by end of 2025
Marketplace Goal: RM 1 million GMV in first year

Impact & Sustainability

Contributing to UN Sustainable Development Goals

Zero Hunger

Directory helps consumers find local food sources, while future features will reduce waste.

Economic Growth

Giving farmers digital presence now, enabling direct sales and income growth in Phase 2.

Sustainable Communities

Building local food networks that will strengthen community bonds and reduce food miles.

Responsible Consumption

Promoting local sourcing now, with future features for waste reduction and sharing.

Climate Action

Reducing food transportation through local connections, with carbon tracking in future phases.

Our Ecosystem of Support

Partners helping us build and scale Keboon

Google for Startups
Google for Startups

Received Google Cloud credits to support infrastructure and scale efficiently during early growth.

GitHub
GitHub Student Pack

Using GitHub's tools and cloud services to support prototyping and streamline developer workflow.

Keboon Tech
Keboon Technology Solution

The team behind Keboon's MVP — delivering full-stack development, UI/UX design, and deployment.

Google for Startups
Google for Startups

Received Google Cloud credits to support infrastructure and scale efficiently during early growth.

GitHub
GitHub Student Pack

Using GitHub's tools and cloud services to support prototyping and streamline developer workflow.

Keboon Tech
Keboon Technology Solution

The team behind Keboon's MVP — delivering full-stack development, UI/UX design, and deployment.

Google for Startups
Google for Startups

Received Google Cloud credits to support infrastructure and scale efficiently during early growth.

GitHub
GitHub Student Pack

Using GitHub's tools and cloud services to support prototyping and streamline developer workflow.

Keboon Tech
Keboon Technology Solution

The team behind Keboon's MVP — delivering full-stack development, UI/UX design, and deployment.

Interested in partnering with us? Let's collaborate to build the future of local food systems.

Get In Touch

Ready to join the local food revolution? We'd love to hear from you.